Privacy Policy

Effective Date: October 1, 2022

We gather certain types of information from and about the visitors to the Motorcycle Itch network, and we believe our visitors should fully understand what information we gather from and about our visitors, and how we obtain, use, share, and manage that information. The Motorcycle Itch network consists of MotorcycleItch.com and any other Web site that we identify as a part of the Motorcycle Itch network; the mobile versions of our Web sites; any apps that we offer; and widgets, tools and content from our Web sites that we offer for display on third-party web sites or apps.

This Privacy Statement discloses what information we gather on the Motorcycle Itch network and how we obtain, use, share and manage it. In addition, this Privacy Statement addresses our receipt and use of information that may be "Personal information" under the California Consumer Privacy Act (CCPA), including Personal Information collected by us from sources other than the Motorcycle Itch network. With that exception, this Privacy Statement is not applicable to information that we obtain through any of our other business activities or from other sources.

If you have questions or concerns regarding this Privacy Statement, you should contact us through our Contact page.

Your Personally Identifiable Information (PII)

We collect information that you voluntarily submit to the Motorcycle Itch network using one or more devices to receive products and services or related information that you request from either us or companies with which we do business. The information you submit may include your name, address, e-mail address and/or telephone number. We refer to such personally identifiable information that you voluntarily submit to us in response to requests therefore on the Motorcycle Itch network as your "PII."

Unless we have a street address (or equivalent) for you, we do not consider your city, state or ZIP code to be your PII. We may also collect information about the devices you use to access the Motorcycle Itch network as soon as you visit the Motorcycle Itch network. We do not consider this information to be your PII. However, certain device information of California residents may be considered "Personal Information" under the CCPA. California residents: See "California Consumer Privacy Act (CCPA) Rights and Disclosures" below for more information.

Use and Disclosure of Your Personally Identifiable Information (PII)

Your PII will be shared between us and the companies with which we do business, and may also be disclosed to other entities that work with us or those companies, to fulfill your request and to provide other products and services to you.

In addition, if you provide your PII through the use of one of our motorcycle price quote or inquiry services or dealer communication services (collectively, "Dealer Inquiry and Communication Services"), your PII will be shared with motorcycle dealers, and may also be shared with the motorcycle manufacturers and/or their affiliated entities, distributors, agents and contractors, who may use that information to contact you. In addition, if the Dealer Inquiry and Communication Service you use is "co-branded" (i.e., the page or screen on which it appears displays the name of both Motorcycle Itch and one of our partners), your PII may be shared with that partner. Motorcycle Itch cannot control, and is not responsible for, the manner in which any of such companies or other entities, distributors, agents, contractors or partners use your PII.

If you use the Dealer Inquiry and Communication Services to call, email, text or chat with a dealer, or if we otherwise act as an intermediary through which communications between a dealer and you are transmitted, a recording of your conversation, or the email, text or chat communications, between you and that dealer (as well as the phone number or email address from which you make such call or initiate such email, text or chat communications), will be made available both to us and that dealer (unless we choose to shield your email address or certain other information from that dealer), as well as any company requested by us or the dealer to facilitate those communications (including any social media website or application from which you initiate a communication). When we receive that phone number or email address, we may use it to obtain or associate additional information about you, and we may provide that additional information to the dealer and/or those other companies. In addition, that recording or email, text or chat communication, that phone number or email address, and that additional information, may be provided to motorcycle manufacturers and/or their affiliated entities, distributors, agents and contractors.

We may use whatever information we may have or know about you, including your PII, to customize or enhance your experience on the Motorcycle Itch network (including the display of advertisements) and to provide, or communicate with you concerning, our products or services or those of companies with which we do business. We may use this information to optimize the manner in which the products or services you requested are operated and managed or to optimize the operation and management of other product and services. We may also use this information for purposes of reporting and analytics, including demonstrating to the companies with which we do business the effectiveness of our products and services. We use city, state and ZIP code (which we assign based on your IP address) to display to you information customized for your region.

We may disclose whatever information we may have or know about you, including your PII, without first providing additional notification to you or obtaining your consent: (a) to third-party service providers that provide advice, products or services to us, or that assist us to improve our products, services or information, or to better understand their value to our visitors or to the companies with which we do business or are considering doing business; (b) in connection with any merger or acquisition of Motorcycle Itch company, or any sale or other transfer of assets by Motorcycle Itch to another entity; or (c) to other third parties if we determine that disclosure of such information (i) is or may be required by law or legal process, or is requested by a governmental agency, (ii) is or may be reasonably necessary to enforce the Motorcycle Itch network Terms of Use, or to take appropriate action if a visitor or other third party is determined by us to have violated that agreement, or (iii) is or may be reasonably necessary to protect the rights, property or safety of Motorcycle Itch, the Motorcycle Itch network, our visitors or other third parties (including, when applicable, consumers, dealers and manufacturers). In addition, we may disclose your PII to social media companies in a “hashed” (i.e., encoded) format that can only be recognized if you have an account with the recipient.

From time to time, we may also receive information requests for, and disclose to third parties, portions of the Motorcycle Itch network's log files that show which "Internet service provider" a visitor has used or other visitor information; that information may enable third parties to discover, through that Internet service provider, the identity of a visitor.

Choices About Use and Disclosure of Your Personally Identifiable Information (PII)

In certain locations on the Motorcycle Itch network where we obtain your PII, we may include a "check box" (or another process) for the purpose of soliciting your consent to receive promotional and marketing communications and/or other information from other entities selected by us. By providing your consent (such as by "checking" the box, or leaving the box "checked"), you are agreeing to receive promotional and marketing communications from those other entities, and you are consenting to our providing your PII to those other entities.

If you no longer wish to receive promotional and marketing communications from us or our partners, you may do so (i) if you received a promotional or marketing email from us, by following the link for that purpose located at the bottom of the email, or (ii) by sending a request to us through our Contact page. However, withdrawing your consent will not affect the rights of the other entities that previously received your PII to continue to send communications to you and otherwise use your PII.

Your Precise Geolocation Information

When you visit the Motorcycle Itch network via your mobile device or use our mobile apps, you may be prompted to provide your permission to our collecting and using your precise geolocation information.

If you consent, we may use this information to show you nearby inventory, dealers and pricing information. In addition, we may continue to collect and use your precise geolocation information obtained through your use of our mobile site or app even when the mobile site or app is not open to notify you when a motorcycle that you "saved" or in which you expressed interest is available at a dealer near your current location. We may also use this information for analytics purposes.

You may discontinue collection of geolocation information by changing the app's settings or the location settings on your mobile device.

Information We Collect Through Cookies and Other Technologies

When you visit the Motorcycle Itch network, we may place pieces of code, commonly referred to as "cookies" on your computer or other devices you use to access the Motorcycle Itch network, such as your mobile phone or tablet, or use other technology to collect and retain information about you, such as your IP address and ZIP code, as soon as you visit the Motorcycle Itch network. We also use cookies and other technology to collect and retain additional information about you, or from activity on devices associated with you, such as your online activities over time on the Motorcycle Itch network and across third-party Web sites and online services.

In addition to use for our own internal business purposes described above, we may provide this information to, or share this information with, third parties, including third-party advertisers that display advertising on the Motorcycle Itch network or third-party Web sites and online services with which we do business. California residents: See "California Consumer Privacy Act (CCPA) Rights and Disclosures" below for more information.

Motorcycle Itch has not implemented a response to browser-based Do Not Track signals. Because of the current lack of consensus with respect to the Do Not Track standard from both a compliance perspective and a technical perspective, we have not yet determined if or how we would implement a response to Do Not Track signals. We will continue to evaluate this in the event a uniform standard is adopted.

Certain browsers may allow you to disable cookies. However, disabling cookies from the Motorcycle Itch network may prevent you from using various features of the Motorcycle Itch network.

Use of Social Media Accounts

The Motorcycle Itch network may allow you to log into and associate your social media accounts, including Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest, with the Motorcycle Itch network. By using this functionality, you give the Motorcycle Itch network permission to access all of the elements of your social media account information that you have made available to be shared, and to use it in accordance with the applicable social network's terms of use.

Your social media privacy settings may enable the Motorcycle Itch network to retrieve information from your social media accounts, including your usernames, the date and time you sent messages using a social media application, and the contents of such messages. Please refer to your social media privacy settings for information about what data is shared with the Motorcycle Itch network and other connected applications, and to manage the data that is shared through your account (including information about your activities using the Motorcycle Itch network). If you would like to disconnect a social network account from the Motorcycle Itch network, please refer to the social media account settings of the applicable social network.

Surveys

Occasionally we or another company on our behalf may conduct visitor surveys to better target our content to our audience, to improve our products and services, or for the benefit of third parties with which we do business. Accordingly, sometimes the aggregate survey results are shared with our advertisers and other third parties. We never share any survey information about any identified individual with any third party unless that individual consents.

Links to Other Web Sites

The Motorcycle Itch network contains links to other Web sites and online services not operated by us, including sites where you can obtain motorcycle products and services. However, this Privacy Statement only applies to the Motorcycle Itch network and the information we collect thereon, and we are not responsible for the privacy policies or practices of any other Web sites or online services. For additional information about those links, please review our Terms of Use.

Third-Party Ad Servers and Advertisers

We use third party advertising serving companies to serve advertisements; to provide us with data collection, reporting, ad response measurement and site analytics; and to assist with delivery of relevant marketing messages and advertisements. These third parties may collect information about your online activities over time on the Motorcycle Itch network and across other Web sites and online services. These advertising serving companies may use information (not including your name, address, e-mail address, telephone number or other PII) about your visits to the Motorcycle Itch network in order to provide advertisements on the Motorcycle Itch network and other Web sites and online services.

Security

The security of your personal information is important to us. We follow generally accepted industry standards to protect your Personal Information, both during transmission to us and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure.

Privacy of EU Residents

The Motorcycle Itch network provides products and services related to motorcycles offered for sale or lease in the United States. We do not knowingly collect or solicit personal information from anyone resident in the European Union or knowingly allow such persons to use our products or services. If you are an EU resident, please do not visit the Motorcycle Itch network or use any of its products and services. In the event that we obtain actual knowledge that we have collected personal information from an EU resident, we will delete that information as quickly as possible. If you believe that we might have any information from or about an EU resident, please contact us through our Contact page.

Children's Privacy

The Motorcycle Itch network is a general audience site not directed at children under the age of 16. We do not knowingly collect or solicit personal information from anyone under the age of 16 or knowingly allow such persons to use our products and services. If you are under 16, please do not visit the Motorcycle Itch network or use any of its products and services. In the event that we obtain actual knowledge that we have collected personal information from a child under age 16, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 16, please contact us through our Contact page.

California "Shine the Light" Privacy Rights

Pursuant to Section 1798.83 of the California Civil Code, residents of California may request from us a list of the third parties with which the Motorcycle Itch network has shared certain personal information during the immediately preceding calendar year for the third parties' direct marketing purposes.

Section 22581 of the California Business and Professions Code permits a resident of California who is both under the age of 18 and a registered user of any site on which this Privacy Statement is posted to request and obtain removal of content that he or she has publicly posted. Please be aware that such requests do not ensure the complete removal of the content posted, and there may be circumstances in which the law does not require or allow removal, even if requested.

To request removal of content under Section 22581 of the California Business and Professions Code, or to exercise your rights once per year under Section 1798.83 of the California Civil Code, please contact us through our Contact page. Your request should specify your full name and the email address you used when submitting personal information to us.

California Consumer Privacy Act (CCPA) Rights and Disclosures

As explained below, commencing January 1, 2020, California residents have the right to opt-out from the sale of their "Personal Information" under the CCPA, and may submit such a request to MotorcycleItch.com using the “Contact” page.

Motorcycle Itch gathers certain types of information from and about the visitors to the Motorcycle Itch network. The Motorcycle Itch network consists of MotorcycleItch.com and any other Web site that Motorcycle Itch identifies as a part of the Motorcycle Itch network; the mobile versions of Motorcycle Itch Web sites; any apps that Motorcycle Itch offers; and widgets, tools and content from Motorcycle Itch Web sites that Motorcycle Itch offers for use or display by third-party web sites or apps.

Motorcycle Itch may do business with dealers of consumer motorcycles (which Motorcycle Itch refers to as "dealers") and companies that manufacturer and/or distribute consumer motorcycles (which Motorcycle Itch refers to as "manufacturers").

California Residents' CCPA Rights

Commencing January 1, 2020, a resident of California may request, no more than two times during any 12-month period, that Motorcycle Itch provide the following disclosures:

• A "Collection, Use, Share and Transfer Report" setting forth (a) the categories of Personal Information that Motorcycle Itch collected about such resident during the preceding 12 months, (b) the categories of sources from which such Personal Information was collected, (c) Motorcycle Itch business or commercial purpose for collecting or, if applicable, selling such Personal Information, (d) the categories of third parties with which Motorcycle Itch shared such Personal Information, and (e) the categories of such Personal Information that Motorcycle Itch has Transferred (as defined below).  The CCPA defines "Personal Information" as information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.  The CCPA defines "selling Information" to include selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating that information to a third party for monetary or other valuable consideration (collectively, "Transferring").
• A copy, in electronic or written format, of the specific pieces of Personal Information that Motorcycle Itch collected during the previous 12 months ("Copy of Personal Information Request")

In addition, commencing January 1, 2020, a resident of California may request that Motorcycle Itch:

• Delete any Personal Information collected or maintained by Motorcycle Itch about him or her during the previous 12 months ("Deletion Request")
• Not sell his or her Personal Information to any third parties ("Sale Opt-Out Request")

Motorcycle Itch will not discriminate against any California resident because such resident exercised any of his or her rights under the CCPA.

CCPA Request Submission and Verification

Only residents of California may submit a request under the CCPA. Requests may be submitted online at our Contact page.

In order for Motorcycle Itch to be able to verify and process your request, it must contain the following information:

• Your first and last name
• Your email address
• Your phone number
• Your California street address, city and ZIP Code
• A description of what you are requesting (i.e., a Collection, Use, Share and Transfer Report; a Copy of Personal Information Request; a Deletion Request; or a Sales Opt-Out Request). 

In order for Motorcycle Itch to verify requests:

• Motorcycle Itch will need to be able to find in its databases at least two of the following items of the consumer's Personal Information contained in the request: name (first and last); email address; phone number.
• If you submit a Copy of Personal Information Request, the information in the signed Consumer Affidavit of Identity that a consumer is required to provide to Motorcycle Itch must match the information in your request.

Collection, Use, Disclosure and Transfer of California Residents' Personal Information

Motorcycle Itch does not knowingly collect, receive, disclose or transfer any data about individuals under 16 years of age. See "Children's Privacy", above.

Motorcycle Itch collects and/or receives the categories of Personal Information described below.

• Motorcycle Itch collects Personal Information that you voluntarily submit to Motorcycle Itch, including through the Motorcycle Itch network, to Motorcycle Itch editorial and customer service departments, and through Motorcycle Itch products and services used or implemented by third party websites and applications. This Personal Information may include your first and last name, street address, email address, phone number, birth date, the motorcycle identification number or license plate number of a motorcycle you (or a member of your household) owns or leases, any Personal Information that you may include in your responses to any survey Motorcycle Itch requests and, if you use a Motorcycle Itch product or service to calculate or to obtain from Motorcycle Itch your estimated lease or loan payments for a motorcycle, your self-reported approximate credit score. If you use one of Motorcycle Itch Dealer Inquiry and Communication Services to call, or to email, text or chat with, a dealer or an agent acting on behalf of a dealer, or if Motorcycle Itch otherwise acts as an intermediary through which communications between you and that dealer or agent are transmitted, Motorcycle Itch collects (i) your phone number and/or email address that you use in connection with the Dealer Inquiry and Communication Services, and (ii) any other Personal Information that may be contained in (a) any recording of your conversation that may be made, or (b) the email, text or chat communications between you and that dealer or such agent. Motorcycle Itch refers to the forgoing Personal Information as "User-Provided Personal Information."
• If you use Motorcycle Itch Dealer Inquiry and Communication Services to call, or to email, text or chat with, a dealer through your mobile device, when Motorcycle Itch obtains your phone number Motorcycle Itch may use it to obtain your name from a data provider. In addition, when you log into or associate one of your social media accounts with the Motorcycle Itch network, you allow Motorcycle Itch to access all of the elements of that social media account that you have made available to be shared (such as account IDs, usernames, profile photos and any Personal Information that may be contained in the message you send using that social media account). Motorcycle Itch refers to the forgoing data as "Associated Personal Information."
• When you use a Motorcycle Itch product or service to calculate or obtain from Motorcycle Itch your estimated lease or loan payments for a motorcycle and if you consent, Motorcycle Itch may transmit your name, street and email addresses and phone number to a company that uses such information to obtain your credit information from a credit reporting agency, which then (i) sends Motorcycle Itch your credit score as calculated by that credit reporting agency and (ii) may make available to the dealer offering the motorcycle that you selected your credit score and other credit information.
• When you use a mobile device on which a Motorcycle Itch mobile app is installed or visit other properties in the Motorcycle Itch network via your mobile device, Motorcycle Itch collects your precise geolocation information (if you provide permission through that mobile device). Motorcycle Itch refers to the forgoing data as "Precise Geolocation Personal Information."
• Upon the commencement of your visit to or use of the Motorcycle Itch network, when technically possible Motorcycle Itch, and Facebook and certain other third parties who are permitted by Motorcycle Itch, (i) collect your Internet Protocol (IP) address and information about the device you are using to access the Motorcycle Itch network, and (ii) place pieces of code (commonly referred to as "cookies") on that device or use other technologies to collect and retain information about you, or from activity on devices associated with you, such as your online activities over time on the Motorcycle Itch network and across third-party Web sites and online services. When you visit the website of a dealer with which Motorcycle Itch does business, Motorcycle Itch and Facebook collect the fact that you have visited that website. Motorcycle Itch refers to the foregoing information as "Browsing Data." For information about Facebook’s use of the information it collects from the Motorcycle Itch network and the submission of CCPA requests to Facebook, see https://www.facebook.com/legal/policy/ccpa and https://www.facebook.com/full_data_use_policy.
• Motorcycle Itch receives motorcycle sales transaction data from certain dealers, manufacturers and data aggregators that may contain Personal Information of individuals who purchase and lease motorcycles (and, if applicable, co-signers for loans and leases), including their first and last names, street and/or email address, phone number and birth date). Motorcycle Itch refers to the forgoing Personal Information as "Motorcycle Sales Personal Information."

Motorcycle Itch uses Personal Information as follows:

• Motorcycle Itch uses all categories of Personal Information:
• To customize or enhance your experience on the Motorcycle Itch network (including the display of advertisements) and to provide products and services to you
• To communicate with you concerning Motorcycle Itch products and services and those of third parties with which Motorcycle Itch does business, and to send you send promotional and marketing communications
• To evaluate, analyze, optimize, enhance and change Motorcycle Itch products and services, and to develop new ones
• For reporting and analytics purposes, including demonstrating to the companies with which Motorcycle Itch does business the effectiveness of Motorcycle Itch products and services
• To detect fraudulent activity and for security purposes
• If you are a Motorcycle Itch Insider, Motorcycle Itch may use your User-Submitted Personal Information to send you certain administrative and service messages in connection with the products and services available to you.
• Motorcycle Itch uses your IP address to determine your city, state and ZIP code in order to display to you information customized for your region. Motorcycle Itch uses Precise Geolocation Personal Information to show you nearby inventory, dealers and pricing information, and Motorcycle Itch may use it to notify you when a motorcycle that you "saved" or in which you expressed interest is available at a dealer near your current location. Motorcycle Itch may also use this information for analytics and reporting purposes.
• Motorcycle Itch uses User-Provided Personal Information and Motorcycle Sales Personal Information to determine if the visitor communications submitted through Motorcycle Itch Dealer Inquiry and Communication Services resulted in motorcycle sales and for other analytics and reporting purposes.
• Motorcycle Itch uses Browsing Data Motorcycle Itch collects on the Motorcycle Itch network to serve advertising to you both on and off the Motorcycle Itch network. Motorcycle Itch uses Browsing Data it collects on a dealer website for reporting and analytics purposes, including demonstrating to that dealer the effectiveness of Motorcycle Itch products and services.
• Motorcycle Itch may use your credit score to calculate customized motorcycle lease or loan payments for you for a motorcycle you have selected and to advise the dealer offering that motorcycle that you qualify for those lease or payment terms.

Motorcycle Itch discloses and/or Transfers Personal Information as follows:

• Motorcycle Itch may disclose all categories of Personal information:
• To service providers with which Motorcycle Itch contracts to provide services to us and that need to use and process such Personal Information in order to provide such services
• To dealers and manufacturers with which Motorcycle Itch does business or are considering doing business
• To actual or potential counterparties, and their representatives, counsel, advisors and agents, in connection with any merger by, or acquisition of, Motorcycle Itch, or any sale or other transfer of assets by Motorcycle Itch to another entity
• To law enforcement, governmental entities, Motorcycle Itch representatives, counsel, advisors and agents and other third parties (such as dealers and manufacturers) if Motorcycle Itch determines that disclosure of such information (i) is or may be required by law or legal process, or is requested by a governmental agency, (ii) is or may be reasonably necessary to enforce the Motorcycle Itch network Terms of Use, or to take appropriate action if a visitor or other third party is determined by us to have violated that agreement, or (iii) is or may be reasonably necessary to protect the rights, property or safety of Motorcycle Itch, the Motorcycle Itch network, Motorcycle Itch visitors or other third parties (including, when applicable, consumers and dealers)

• Motorcycle Itch Transfers User-Provided Personal Information to dealers, and also in some instances to manufacturers, and/or to their affiliated entities, distributors, agents and contractors. Motorcycle Itch may also disclose User-Provided Personal Information to service providers that work with us to fulfill requests you submit to us, to facilitate communications between consumers and dealers, or provide other products and services, and to social media companies in a “hashed” (i.e., encoded) format that can only be recognized if you have an account with the recipient. In addition, when you log into or associate one of your social media accounts with Motorcycle Itch Dealer Inquiry and Communication Services, Motorcycle Itch transfers certain User-Provided Information to the social media provider of that account, and the dealers with which you are communicating may have access to Associated Personal Information.
• If you submit your information through a Dealer Inquiry and Communication Services that is co-branded (i.e., the page or screen on which it appears displays the name of both Motorcycle Itch and one of Motorcycle Itch partners), Motorcycle Itch Transfers your User-Provided Personal Information to that partner.
• Motorcycle Itch Transfers Browsing Data to manufacturers and their agencies for advertising purposes, to social networks for purposes of facilitating advertising on their platforms, to companies that place advertising on third party websites on behalf of Motorcycle Itch or its clients, and to companies who display advertising and/or provide targeted internet audience data and/or other services to advertisers or to companies that display advertising. Motorcycle Itch may also Transfer Browsing Data (together with User-Provided Personal Information) to companies that use that data to provide their own services to dealers and manufacturers.
• If you use a Motorcycle Itch product or service to calculate or to obtain from Motorcycle Itch your estimated lease or loan payments for a motorcycle offered by a dealer for sale or lease, Motorcycle Itch may transfer to that dealer your self-reported approximate credit score and those payment terms for that motorcycle, and may also advise that dealer either that Motorcycle Itch believes that you prequalify for those payment terms for that motorcycle or that Motorcycle Itch did not have sufficient information to determine if you prequalify. If you consent, Motorcycle Itch may transmit your name, street and email addresses and phone number to a company that uses such information to obtain your credit information from a credit reporting agency, which then (i) sends Motorcycle Itch your credit score as calculated by that credit reporting agency and (ii) may make available to the dealer offering the motorcycle that you selected your credit score and other credit information.

Changes to this Privacy Statement

We reserve the right, in our sole discretion and at any time, to change this Privacy Statement. Changes will be effective when made and the updated Privacy Statement is posted on the Motorcycle Itch network; provided, however, that (i) information collected prior to the time any change is posted will be used according to the provisions of this Privacy Statement that applied at the time the information was collected, and (ii) no such change shall be applicable to any dispute between you and us that arises prior to the time such change is effective. If we make material changes to this Privacy Policy that increase our rights to your Personal Information we have previously collected, we will obtain your consent either through an email to your email address or by prominent posting on the Motorcycle Itch network.